Engaging E-Commerce for Loyal Customers

It’s expensive to acquire new customers. According to Forrester, actually five times more expensive than retaining your old customers. In e-commerce, determinedly building customer loyalty is an efficient way of fighting against the challenging price competition. One of the latest trends in e-commerce is to use game elements in boosting customer loyalty and engagement.

Virta CRM offered more than Fleet Innovation had expected

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Fleet Innovation is the only independent outsourcing partner in car-related matters in the Finnish market. The company deployed Cloudriven’s Virta in only a couple of days. Fleet’s sales process was configured to the system and the salespeople were trained to use Virta CRM.

Only Used Information Systems Are Productive

In order to make the information system as useful as possible and into active use, one must take into consideration the different motivation factors of different user types. This has to be done both when taking the system into use and when the system is in production use. With the help of different game elements the use of, for example, intranet can be merged into a motivating and meaningful part of user's every-day work tasks.

White Paper: Driving the People Business − How Gamification Creates Sustainable Competitive Advantage for Your Business

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Cloudriven's new white paper Driving the People Business − How Gamification Creates Sustainable Competitive Advantage for Your Business gives an answer to the question of how you can create long-lasting business benefits with gamification. It's an excellent read for everyone who is interested in business development, management and gamification.

Dear Santa, Can I Get More Sales for Christmas?

Many CEOs are sending a letter to Santa Claus this year requesting a significant improvement in the productivity of sales. Most of the business leaders I have discussed with recently have presented their concern about how the general market situation and fierce changes in business environment have decreased average sales.