As an entrepreneur, I’m a very satisfied customer of Tommi Kivistö. He sells me the phones I need and takes care of the cell phone plans. He makes sure I’m satisfied and explains all the bureaucracy in a way I can understand. The new logo of the Finnish operator Elisa decorates his workspace. Sometimes I wonder, how that money could’ve been spent to train other people to be more like Tommi. Because that’s what marketing and selling to human beings is all about: encounters and experience.